The packaging was awarded in the category „Packaging“ of this year’s Paperazzo Haptik Awards that have been awarded on September 10th in Frankfurt. The packaging comprises a tin can with a high-quality salt, the outer packaging of the tin and a folded parchment paper integrated into the bottom of the outer packaging. If the can holding the salt is removed, the folded box is transformed into a table lamp by simply pulling up the folded transparent paper and switching on the integrated LED tea light. The packaging can thus be also used as an ambient light.
At UV DAYS 2013, the in-house trade fair of IST METZ on the topic of UV technology, the machine manufacturer presented the awarded packaging as an exemplary future print product. It is decorated with high-class varnishing effects produced in sheet-fed offset and inkjet printing. The use of inline embossing provides a special feel. The print product is supplemented by an app that shows a 3D animation of how to easily transform the packaging into a table lamp on a smartphone or tablet.
The packaging was developed by the Marketing Department of IST METZ and printed on the in-house printing press by means of UV technology. It has already been awarded two PrintStars 2013, a Promotional Gift Award 2014 and a Red Dot Award: Communication Design 2015.
The Paperazzo Haptik Award is awarded in eight categories. The idea of this prize is to present exceptional and high-quality paper and print products to the public and to demonstrate the attraction in comparison to digital media. The prize has been awarded by the editorial team of the B2B Magazine Paperazzo since 2012.